Terms & Conditions

Effective date: 20 August 2026  |  Last updated: 20 August 2026

Version 1.0

1. About these Terms and who we are

1.1 The Service is operated on our behalf by a third-party technology provider. Your agreement for the Service is with Live & Louder, and Live & Louder is responsible to you for the Service in accordance with these Terms.

1.2 These Terms apply both to the Live & Louder app (on supported mobile, tablet, connected-TV and other devices) and to the Live & Louder website. Where a feature is available only on certain platforms, that will be indicated in the Service.

1.3 We may make different or additional terms available for specific products, packages or promotions. Where those additional terms conflict with these Terms, the additional terms apply to that product, package or promotion.

2. Definitions and interpretation

2.1 In these Terms:

• "Account" means the account you register in order to access the Service.
• "Content" means all live, linear and on-demand audiovisual content made available through the Service, including the Live & Louder linear channel (the Rush Live & Louder channel) and any other live or linear channels, live and recorded matches and events, highlights, documentaries, behind-the-scenes and other shoulder content, and related material.
• "Free Tier" means the registered, no-cost tier of the Service described in clause 7.
• "Pass" means a fixed-term access product (such as the Season Pass) that does not automatically renew.
• "Pay-Per-View" or "PPV" means Content or events made available for a one-off fee.
• "Subscription" means an auto-renewing paid plan (such as the Annual Subscription).
• "Subscriber", "you" or "your" means the person who registers an Account and, where applicable, purchases a Pass, Subscription or PPV.
• "Territory" means the country or region from which you access the Service, as determined by us.

2.2 Clause headings are for convenience only and do not affect interpretation. "including" means "including without limitation".

3. Eligibility and your account

3.1 To register an Account and to purchase any Pass, Subscription or PPV, you must be at least 16 years old (or the age of majority in your Territory, if higher) and able to enter into a legally binding contract. By registering you confirm that you meet these requirements.

3.2 Content on the Service is generally suitable for viewers aged 4 and over. Where Content carries a higher age rating or advisory, that rating applies. If you allow a child or other member of your household to view Content through your Account, you remain responsible for their use of the Service and for supervising that use.

3.3 You register and sign in using InCrowd single sign-on (SSO). You must provide accurate and complete registration information and keep it up to date. The information we collect at registration is described in our Privacy Policy.

3.4 You are responsible for keeping your login credentials confidential and for all activity on your Account. Notify us promptly at support@liveandlouder.com if you believe your Account has been accessed without your authorisation.

3.5 You may hold only one Account unless we agree otherwise. Your Account is personal to you and may not be transferred or sold.

4. The Service and content

4.1 The Service is delivered over the internet and includes both live and/or linear content — including the Live & Louder channel (the Rush Live & Louder channel) and any other live/linear or third-party TV channels that may be added from time to time, and on-demand Content. These Terms govern your access to and use of all Content made available through the Service (that is, through the Live & Louder app and website).

4.2 These Terms do not govern access to the Live & Louder channel or any Content where you receive it through a third-party broadcaster, television distributor or carriage partner (for example, a cable, IPTV or set-top-box service); access by those means is governed by the relevant third party's own terms.

4.3 The Content available to you will vary by Territory and by the package you hold. We make Content available only where we hold the necessary distribution rights for your Territory, and Content that is not rights-cleared for your Territory will not be available to you.

4.4 The Content library changes over time. We may add, remove, or change Content, features and functionality at any time, including where our rights to Content expire, are varied or are withdrawn. Except as expressly set out in these Terms, the removal of, or a change to, particular Content does not entitle you to a refund.

4.5 We do not guarantee that any particular match, event or item of Content will be available, will be streamed live, or will remain available for any particular period.

5. Territories, geo-blocking and access

5.1 The Service is offered on a global basis, but the Content available and the prices charged vary by Territory in accordance with our rights and commercial arrangements. Some Content is blocked in certain Territories.

5.2 We use geo-location and related technologies to determine your Territory and to enforce these restrictions. You must not use a virtual private network (VPN), proxy, DNS-masking or any other technology or method to conceal or misrepresent your location or to access Content that is not made available in your Territory.

5.3 We operate VPN and location-circumvention detection. If we detect circumvention, we may (without limiting our other rights) block access to affected Content, suspend or terminate your Account, and withhold any refund in accordance with clause 15.

6. Subscriptions, passes and pay-per-view

6.1 We currently offer the following paid products (availability and price vary by Territory):

• (a) Season Pass — a fixed-term Pass priced at USD$40.00 (or the local-currency equivalent). The Season Pass runs for its stated term and does not automatically renew; access ends when the term expires.
• (b) Annual Subscription — an auto-renewing Subscription priced at USD$60.00 per year (or the local-currency equivalent), which renews automatically as described in clause 9 until cancelled.
• (c) Pay-Per-View (where offered) — individual matches, events or Content made available for a one-off fee, as described at the point of purchase. Pay-Per-View may not be available at launch.

6.2 The features, duration and Content included in each product are described at the point of purchase. We may change the products we offer, and their prices, from time to time in accordance with clause 8 and clause 19.

7. Free tier

7.1 We may make a Free Tier available in some Territories, giving registered users access to a limited selection of Content at no charge. The Content available on the Free Tier varies by Territory and may change at any time.

7.2 The Free Tier is provided "as is". We may modify, limit or withdraw the Free Tier, in whole or in part, at any time without notice and without any liability to you.

8. Pricing, taxes and payment

8.1 Prices are displayed at the point of purchase in the applicable currency for your Territory. The currency, price and available payment methods depend on your Territory.

8.2 Unless stated otherwise at checkout, prices are exclusive of tax. Applicable sales tax, VAT, GCT or equivalent will be added and shown before you confirm your purchase, at the rate applicable to your Territory.

8.3 Payments are processed by our third-party payment services provider, which Live & Louder Productions Limited is responsible for processing your payment, currency conversion and, where applicable, refunds and chargebacks. Any foreign-exchange or payment-processing costs are as notified at checkout.

8.4 Purchases are not made through Apple App Store or Google Play in-app purchase. You pay us (or our payment services provider) directly, and these Terms — not the app-store billing terms — govern your purchase.

8.5 You authorise us and our payment services provider to charge your chosen payment method for the product you purchase and, in the case of a Subscription, for each renewal, together with applicable taxes.

9. Auto-renewal, cancellation and refunds

9.1 Auto-renewal. The Annual Subscription renews automatically at the end of each annual term for a further annual term, at the then-current price, unless you cancel before the renewal date. By purchasing the Annual Subscription you acknowledge and agree that it renews automatically and that your payment method will be charged for each renewal until you cancel. Passes and Pay-Per-View do not auto-renew.

9.2 Grace period on renewal. After each automatic renewal of an Annual Subscription, you have a grace period of five (5) days from the renewal date during which you may request a refund of the renewal fee, provided you have not watched or streamed any Content (including any live event) since the renewal date. Once you have viewed any Content, or once the five days have passed, the renewal fee is non-refundable.

9.3 Pay-Per-View refunds. Where we offer Pay-Per-View, a PPV purchase may be refunded only if you have not viewed any Content within the applicable PPV window. Once you have viewed any Content in that window, the PPV fee is non-refundable. Further detail is set out in the Refund Policy.

9.4 Cancelled, abandoned or relocated events. If a match, event or series is cancelled, abandoned, postponed, curtailed, or moved off the Service, you are not entitled to any refund, credit or other compensation, except where a refund is required by mandatory law in your Territory.

9.5 How to cancel. You can cancel an Annual Subscription at any time. Cancellation takes effect at the end of the then-current paid term, and you retain access until that term ends. Except as set out in clauses 9.2 and 9.3, or as required by mandatory law, fees already paid are non-refundable and part-periods are not refunded.

9.6 Refund Policy. Our Refund Policy forms part of these Terms and sets out the full detail of when refunds are available, including the renewal grace period, duplicate billing, Pay-Per-View (where offered), and the situations in which refunds are not available. If there is any conflict between this clause 9 and the Refund Policy, this clause 9 prevails.

10. Free trials, promotions and bundles

10.1 We may from time to time offer free trials, promotional pricing, and bundles (including bundles with telecommunications or broadcast partners). Specific terms, eligibility and duration will be set out at the point of the offer, and those terms apply in addition to these Terms.

10.2 Offers may be limited by Territory and may be excluded in Territories where our rights or partner arrangements do not permit them. Unless stated otherwise, a free trial converts to a paid Subscription at the end of the trial period unless you cancel before it ends, and only one trial or promotion is available per person or household.

10.3 We may vary or withdraw any offer at any time and may refuse or reverse an offer that we reasonably consider to have been obtained by misuse, fraud or breach of these Terms.

11. Acceptable use and content protection

11.1 The Service and the Content are made available to you for your personal, private and non-commercial use only.

11.2 You must not, and must not attempt to, and must not permit or assist any other person to:

• (a) use a VPN, proxy or any other means to conceal your location or to circumvent geo-blocking or access restrictions;
• (b) record, copy, download (other than via functionality we expressly provide), reproduce, re-transmit or store the Content, or capture it by screen recording or any similar means;
• (c) exhibit, screen or communicate the Content in public or in any commercial premises (including bars, restaurants, clubs and hotels), or otherwise use the Content for any public or commercial purpose;
• (d) share, post, stream or distribute the Content or any clip, still or extract of it, including on social media or any other platform;
• (e) share your Account or login credentials, or allow any person outside your household to use your Account;
• (f) circumvent, disable or interfere with any security, digital rights management, or access-control technology used by the Service; or
• (g) use the Service other than in accordance with these Terms or applicable law.

11.3 Commercial and public exhibition of the Content requires a separate commercial licence from us. If you wish to show the Content in commercial premises, please contact us.

12. Devices, concurrent streams and account sharing

12.1 You may stream the Content on one (1) device at a time. Only one concurrent stream is permitted per Account.

12.2 Account sharing is not permitted. Your Account and credentials are for your and your household's use only.

12.3 You are responsible for the devices, equipment, software and internet connection needed to use the Service, and for any related data or connection charges. The Service may not be compatible with every device.

13. Intellectual property

13.1 The Service and all Content, and all intellectual property rights in them (including copyright, trade marks, database rights and design rights), are owned by or licensed to Live & Louder and its licensors. All rights not expressly granted to you are reserved.

13.2 Subject to your compliance with these Terms and payment of any applicable fees, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to access and view the Content for which you are eligible, for your personal, private, non-commercial use, for the duration of your access. This licence ends automatically if these Terms end or your Account is terminated.

13.3 "Live & Louder" and associated logos and marks are our trade marks. You may not use them without our prior written consent.

14. Service availability and support

14.1 We aim to make the Service available and to provide good streaming quality, but the Service depends on the internet and on third-party networks and equipment outside our control. We do not warrant that the Service will be uninterrupted, error-free, or available at any particular quality, bitrate or resolution, or in any particular Territory.

14.2 We may suspend the Service, in whole or in part, for maintenance, upgrades, or operational or security reasons. We will try to limit any disruption.

14.3 Support is available at support@liveandlouder.com.

15. Suspension and termination

15.1 We may suspend or terminate your Account or your access to the Service, in whole or in part, immediately and at our sole discretion, if we reasonably believe that you have breached these Terms (including the acceptable use and anti-circumvention provisions), or where required to do so for legal, rights, security or operational reasons.

15.2 Where we terminate for your breach, you will not be entitled to any refund of fees paid, and any outstanding fees remain due.

15.3 You may stop using the Service and close your Account at any time. Clauses which by their nature should survive termination (including clauses 11, 13, 16, 17, 18 and 20) will continue to apply.

16. Disclaimers

16.1 Except as expressly stated in these Terms, and to the fullest extent permitted by law, the Service and the Content are provided "as is" and "as available", and we exclude all warranties, conditions and representations, whether express or implied, including as to satisfactory quality, fitness for a particular purpose, and non-infringement.

16.2 Nothing in these Terms excludes or limits any rights you have under mandatory consumer protection law in your Territory that cannot lawfully be excluded or limited.

17. Limitation of liability

17.1 Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.

17.2 Subject to clause 17.1, we are not liable to you for any loss of profits, loss of opportunity, loss of data, or any indirect or consequential loss, whether arising in contract, tort (including negligence), or otherwise.

17.3 Subject to clause 17.1, our total liability to you arising out of or in connection with the Service and these Terms is limited, in aggregate, to the total fees you paid to us for the Service in the twelve (12) months immediately before the event giving rise to the liability.

18. Privacy, data and marketing

18.1 We process personal data in accordance with our Privacy Policy and Cookies Policy, which explain what we collect, how we use it, and your rights.

18.2 We may share your personal data with our service providers (including the platform operator) so that they can operate the Service on our behalf, and, where you have given any consent required by applicable law, with CPL group sponsors and commercial partners (which may include betting and gaming partners) for the purposes described in the Privacy Policy.

18.3 Where required by law, we will obtain your consent before sending you marketing communications or sharing your data with partners for their own marketing, and you can withdraw consent or opt out at any time as described in the Privacy Policy.

19. Changes to the Service and these Terms

19.1 We may change these Terms from time to time. We will notify you of changes by email to the address associated with your Account.

19.2 Changes take effect from the date stated in the notice. Your continued use of the Service after that date constitutes your acceptance of the changed Terms. If you do not accept a change, your remedy is to stop using the Service and, where applicable, cancel your Subscription in accordance with clause 9.

19.3 These Terms may be amended only by Live & Louder Productions Limited.

20. Governing law and jurisdiction

20.1 These Terms, and any dispute or claim arising out of or in connection with them or their subject matter, are governed by the laws of Saint Lucia.

20.2 Subject to any mandatory consumer-protection law of your Territory, the courts of Saint Lucia have jurisdiction to settle any dispute or claim. You may also be entitled to bring proceedings in your home Territory where mandatory local law so provides, and mandatory consumer-protection rules of your Territory continue to apply to you regardless of the choice of law in clause 20.1.

21. General

21.1 We may assign or transfer these Terms and our rights and obligations under them, including to another company within our group or in connection with a reorganisation or sale, provided this does not reduce your rights. You may not assign or transfer your rights or obligations without our consent.

21.2 If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions continue in full force. Our failure to enforce a provision is not a waiver of it.

21.3 These Terms (together with the Privacy Policy, Cookies Policy, Refund Policy and any product- or offer-specific terms) constitute the entire agreement between you and us in relation to the Service.

21.4 A person who is not a party to these Terms has no right to enforce them.

22. How to contact us

22.1 You can contact us about the Service or these Terms at support@liveandlouder.com. Notices we give you will be sent by email to the address associated with your Account.